Marking its fourth return to HAWA EXPO, BOHO appeared with a renewed identity and a comprehensive service ecosystem, spanning interior design, construction, furniture manufacturing, and the development of its own furniture brands. At the same time, BOHO continues to expand its OEM and ODM capabilities, steadily strengthening its presence in international markets.
In response to the exhibition theme “Gateway to Vietnam Furniture Prowess”, BOHO delivered a series of distinctive furniture pieces, highlighting the evolving role of a Vietnamese company within the global furniture value chain. Building on its foundation in interior design and construction, BOHO further demonstrates its supply capabilities for both retail and export markets through custom-developed products and original designs.
“From Lines to Life”
Every design begins with a line.
Inspired by this simple yet powerful idea, BOHO developed the concept “From Lines to Life” for its exhibition at Hawa Expo 2026. The space tells the story of a line that runs through the entire journey of a product, from the earliest sketch and creative inspiration, through materials and craftsmanship, to the final stages of manufacturing and completion at the factory.
Within BOHO’s design philosophy, lines are more than visual elements. They represent a guiding principle that shapes both product development and spatial organization. In the product themselves, lines emphasize functionality, practicality, and minimalism. Within the exhibition space, they continue to guide visitors through a subtle pathway, inviting personal exploration, intimate connection, and moments of pause where visitors can appreciate details more closely.
From Personal Inspiration to Product Identity
A standout feature of BOHO at Hawa Expo 2026 was the interactive design activity. Using simple tools such as crayons and blank sheets of paper, visitors are invited to transform personal inspiration into patterns that could become part of a future product. The activity embodies the spirit of “Be bold! We can make it!”, encouraging creativity and new design perspectives.
After the exhibition, one selected pattern will be further developed and applied to an upcoming collection. What begins as a spontaneous sketch may ultimately evolve to a finished furniture piece, bringing the concept “From Lines to Life” into tangible reality.
Rising in the Global Furniture Value Chain
The idea of “From Lines to Life” also expresses BOHO’s long-term direction in product development. As global markets increasingly demand higher standards in both design and production, BOHO no longer positions itself as a contract manufacturer, but actively builds expertise across the entire process.
Through continuous investment in design talents, material research, and product development processes, BOHO is gradually transitioning from an OEM model to an ODM, strengthening its role as a Vietnamese company expanding its presence across the global furniture value chain.
BOHO’s presence at HAWA EXPO reflects its alignment with the broader “Made by Vietnam” movement, demonstrating the capabilities of a homegrown company contributing to the growing international recognition of Vietnamese furniture. The spirit of “Create Better” is embedded in every product, reflecting BOHO’s continuous drive to grow and shape its own distinctive identity.
