BOHO, formerly known as BOHO Décor, officially launches our new brand identity, effective August 14th, 2025, marking a significant milestone in the company’s growth journey and reaffirming our commitment to “Create Better” – continuously creating better experiences as we grow.
Founded in 2015 with the mission to design and build interiors as part of Vietnam’s leading construction ecosystem, BOHO Décor has consistently proven its capabilities through a series of landmark projects nationwide. Over the years, BOHO has achieved many proud milestones:
- Establishing and operating a modern furniture manufacturing facility equipped with advanced technology
- Entering the retail market with the NOTAG furniture brand
- Expanding into demanding markets such as Japan, Australia, and the United States through export projects
- Developing the ODM segment
This remarkable growth has taken BOHO far beyond the boundaries of a traditional “Décor” company. To reflect this evolution, the brand name BOHO Décor has been streamlined to BOHO, representing its expanded stature, capabilities, and future direction.
Dropping the ‘Décor’ suffix is not just a change of name; it is an opportunity for BOHO to redefine our position in the interior industry. With Design & Build as our core strength, we will continue to innovate, elevate our design and technical expertise, and deliver comprehensive, high-quality solutions that meet every client’s needs, whether in Vietnam or in international markets.
A New Identity – A Global Vision
The new BOHO logo embodies the spirit and ambition of the brand. The first “O” is inspired by the Earth, symbolizing the ambition to go beyond borders and connect with clients everywhere. The second “O” takes the shape of a gear, representing a seamlessly synchronized team working together to create better experiences for clients.
As BOHO embarks on this Unlimited Journey, the company remains committed to innovation, creativity, and quality excellence in design, production, and construction, delivering flawless interior products that can meet the highest standards of even the most demanding markets.
“A decade may have passed, but for BOHO it’s only the beginning. From our roots as BOHO Décor to who we are today, we continue to create, to push boundaries, and to bring inspiring, livable spaces to Vietnam and beyond,” a BOHO representative shared.
