In 2025 concluded amid a market landscape marked by volatility and ongoing challenges. Through a proactive mindset and persistent efforts, BOHO successfully achieved the goals set out. Built on a solid foundation, we step into 2026 with confidence, clear direction, and a long-term view.
On the morning of January 20, 2026, BOHO held the 2025 Business Review & 2026 Business Plan Meeting, attended by Founding Chairman Nguyen Ba Duong and members of the Ecosystem Executive Board, along with BOHO Corporation’s Board of Directors, Project Directors, and Heads of Departments. The meeting provided an opportunity to reflect on key achievements and to set the strategic direction for the journey ahead.
2025 reflected BOHO’s steady efforts in a market that remained challenging. Alongside our established portfolio, the year also represented an important step forward as BOHO entered the luxury hospitality segment through JW Marriott and Crowne Plaza Saigon Binh Duong, reaffirming our ability to deliver design and construction to international standards. At the same time, BOHO recorded strong growth in furniture exports, with the United States remaining a key strategic market. Domestically, NOTAG continued to resonate with customers through a distinct brand identity.
Not fast, but steady – that is the path BOHO chooses for sustainable growth, ensuring quality and staying true to our core values in every project.
At the event, BOHO’s General Director, Mr. Nguyen Minh Hoang, shared: “Not fast, but steady – that is the path BOHO chooses for sustainable growth, ensuring quality and staying true to our core values in every project.” This message serves as a driving force for the BOHO team as we moves forward in 2026.
Entering 2026 – the first year after a decade of establishment and growth, BOHO remains focused on improving its systems and elevating quality standards, laying a solid foundation to embrace new opportunities ahead.
BOHO sincerely appreciates the guidance of our Founding Chairman, Executive Chairman, and Advisory Board, as well as the dedication and support of our entire team. This collective strength empowers BOHO to enter 2026 with a proactive, creative, and ready mindset.
