{"id":9658,"date":"2025-08-14T17:06:50","date_gmt":"2025-08-14T10:06:50","guid":{"rendered":"https:\/\/boho.vn\/?p=9658"},"modified":"2025-08-14T17:08:36","modified_gmt":"2025-08-14T10:08:36","slug":"boho-unveils-new-identity-celebrating-10-years-of-creating-better-experiences","status":"publish","type":"post","link":"https:\/\/boho.vn\/en\/boho-unveils-new-identity-celebrating-10-years-of-creating-better-experiences\/","title":{"rendered":"BOHO UNVEILS NEW IDENTITY &#8211; CELEBRATING 10 YEARS OF CREATING BETTER EXPERIENCES"},"content":{"rendered":"\n<p>BOHO, formerly known as BOHO D\u00e9cor, officially launches our new brand identity, effective August 14<sup>th<\/sup>, 2025, marking a significant milestone in the company\u2019s growth journey and reaffirming our commitment to \u201cCreate Better\u201d \u2013 continuously creating better experiences as we grow.<\/p>\n\n\n\n<p>Founded in 2015 with the mission to design and build interiors as part of Vietnam\u2019s leading construction ecosystem, BOHO D\u00e9cor has consistently proven its capabilities through a series of landmark projects nationwide. Over the years, BOHO has achieved many proud milestones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishing and operating a modern furniture manufacturing facility equipped with advanced technology<\/li>\n\n\n\n<li>Entering the retail market with the NOTAG furniture brand<\/li>\n\n\n\n<li>Expanding into demanding markets such as Japan, Australia, and the United States through export projects<\/li>\n\n\n\n<li>Developing the ODM segment<\/li>\n<\/ul>\n\n\n\n<p>This remarkable growth has taken BOHO far beyond the boundaries of a traditional \u201cD\u00e9cor\u201d company. To reflect this evolution, the brand name BOHO D\u00e9cor has been streamlined to BOHO, representing its expanded stature, capabilities, and future direction.<\/p>\n\n\n\n<p>Dropping the \u2018D\u00e9cor\u2019 suffix is not just a change of name; it is an opportunity for BOHO to redefine our position in the interior industry. With Design &amp; Build as our core strength, we will continue to innovate, elevate our design and technical expertise, and deliver comprehensive, high-quality solutions that meet every client\u2019s needs, whether in Vietnam or in international markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"621\" src=\"https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03.jpg\" alt=\"\" class=\"wp-image-9661\" srcset=\"https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03.jpg 843w, https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03-300x221.jpg 300w, https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03-768x566.jpg 768w, https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03-290x214.jpg 290w, https:\/\/boho.vn\/wp-content\/uploads\/2025\/08\/BOHO_Logo-Breakdown_Eng-03-392x289.jpg 392w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p><strong>A New Identity &#8211; A Global Vision<\/strong><br>The new BOHO logo embodies the spirit and ambition of the brand. The first \u201cO\u201d is inspired by the Earth, symbolizing the ambition to go beyond borders and connect with clients everywhere. The second \u201cO\u201d takes the shape of a gear, representing a seamlessly synchronized team working together to create better experiences for clients.<\/p>\n\n\n\n<p>As BOHO embarks on this Unlimited Journey, the company remains committed to innovation, creativity, and quality excellence in design, production, and construction, delivering flawless interior products that can meet the highest standards of even the most demanding markets.<\/p>\n\n\n\n<p><strong><em>&#8220;A decade may have passed, but for BOHO it\u2019s only the beginning. From our roots as BOHO D\u00e9cor to who we are today, we continue to create, to push boundaries, and to bring inspiring, livable spaces to Vietnam and beyond,&#8221; a BOHO representative shared.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOHO, formerly known as BOHO D\u00e9cor, officially launches our new brand identity, effective August 14th, 2025, marking a significant milestone in the company\u2019s growth journey and reaffirming our commitment to \u201cCreate Better\u201d \u2013 continuously creating better experiences as we grow. Founded in 2015 with the mission to design and build interiors as part of Vietnam\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[47,1],"tags":[],"class_list":["post-9658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-moi-en","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/posts\/9658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/comments?post=9658"}],"version-history":[{"count":1,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/posts\/9658\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/posts\/9658\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/media\/9655"}],"wp:attachment":[{"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/media?parent=9658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/categories?post=9658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boho.vn\/en\/wp-json\/wp\/v2\/tags?post=9658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}